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A Go-to-Market (GTM) strategy is a step-by-step plan that outlines how a company brings a product to market. The plan identifies target audience, marketing plan, sales strategy, market problem and solution positioning. It ensures the viability of a product’s success and predicts its performance based on market research and competitive data. To guarantee a successful launch, you need a well-thought, actionable and effective go-to-market plan that details how to engage with customers.